This fall, I visited scores of budget and midrange hotels in New York City for EuroCheapo. Though I never set out to become an expert on hotels of whatever type, I realize that I have become just that along the way. My ability to distinguish between the good and the bad in the generally maligned budget and midrange hotel categories has emerged as a subspecialization.
I have reviewed hotels for EuroCheapo in Athens, Barcelona, Berlin, Bratislava, Dublin, Krakow, London, Munich, Rome, Stockholm, and now New York. For Rough Guides and koucou, among others, I have reviewed hotels in a range of Caribbean territories. In every location, there are interesting things to be learned about the social and cultural dynamics of places in addition to the more direct objective of assessing hotels. The hotel reviewing process, in other words, yields all sorts of other
observations on local culture, migration patterns, and hotel management
styles at a cultural level.
My benchmark for proprietor friendliness (and general hotel reviewer bliss) is Athens, where a typical day on the job would bring with it perhaps a dozen invitations to a coffee and long conversations about properties. Owners are usually on-site or easily accessible in Athens, or there are long-term sales managers in the office who are empowered to speak knowledgeably about rooms, clientele base, renovation dates, and other defining hallmarks.
New York is not Athens. On most occasions, showing up at a hotel and asking for a manager or someone in sales engenders panic among desk staff and a complete unwillingness to field even the simplest questions thereafter. New York hotels are top-down affairs, places where sales managers and PR teams filter access in a careful and measured manner. (I finally began to get better results when I stopped asking at reception desks for someone in management and simply introduced myself and explained that I was updating a hotel guide.) Most receptionists in New York, it would appear, have been given strict instructions not to communicate with anyone but guests about their places of employ. This is unfortunate, as it implies insecurity. As a hotel reviewer, I want to visit bold properties staffed by people who are proud of their rooms and services, no matter how modest they may be. The simplest and most basic hotel can be wonderful, after all.
There are some very good budget and midrange hotels in New York, though not as many as there should be. I closed my reviewing gig thinking that someone could make an absolute killing by setting up a hotel in New York that charges a simple, transparent nightly rate of $125 or $150 a night for simple but beautifully decorated double rooms. Said hotel would need to fight against the aesthetic objective of hotel chain standardization with simple, attractive, and durable decor and fixtures. There could be as few as two perks on tap: free wi-fi and a well-trained barista at an espresso machine in the lobby. By selling rooms at a rate divorced from the market pricing imperative and by maintaining a standard that is beautiful and not anonymous, this fantasy budget hotel would always be completely full.
The market is wide-open. Hotels in New York are too expensive and all too often terribly bland and cookie-cutter in look. Some investors need to look at the budget tourist market as a potentially sophisticated one, not simply a lowest-common-denominator/anything-goes demographic of tourists who will accept any bone thrown their way.